Matthew O'Dea

Artist statement

The main piece of work that I am showing was for my Graded Unit, I was tasked with designing a brand identity for a fictional craft brewery. I was inspired by design trends of 2020 as well as retro futurism. These helped me create a futuristic and unique design that will stand out against the crowded craft beer market that should attract an adventurous millennial audience. Other work on display includes a book I wrote and illustrated that contains dumb quotes and moments from my college class, the illustration style was inspired by Chris Simpson's comedic illustrations. I also have a winter gin label and launch card I created for Stirling Gin which was a live client project. I was inspired by the imagery and traditions of the Winter Solstice.


HND Graphic Design